About Sportsman's Events

A promotion and marketing company focusing on outdoor related sports products, education, activities, competition, and events. Since 1990, we have created, marketed, and successfully managed programs and events for companies interested in reaching consumers within the outdoor life group. These programs include:

  • Archery/Bowhunting competition and promotional events
  • Pro Staff programs and management
  • Event management, marketing, and promotion
  • Fully integrated sweepstakes, contests, and product sampling programs

Our clients have realized the value of the outdoor marketplace, and many of our programs have spawned deeper outdoor involvement from major corporations. Many of our accomplishments have centered in outdoor educational programs that have developed tremendous media and consumer exposures for the sponsors of these programs.

Sportsman’s Events has had the pleasure of working in 4 major areas within the outdoor industry - Fishing, Hunting, Archery & Bowhunting, and Outdoor Television Programming. We started with the development and 5 year management of the Chevy Trucks Pro Staff and over the years our clients and programs have included:

  • The Muzzy 200 Club – Development and management of an ongoing promotional/marketing/membership program for Muzzy Products Corporation.
  • The Muzzy 200 Club Monster Bucks Display – Design, creation, management, and marketing of the display that travels the country with over 20 appearances each year.
  • Southern Trophy Hunter’s Muzzy Hunting Camp – Host of the round table question and answer programs at hunting shows throughout the southeast. These programs include top name hunting celebrities at each event.
  • Archery Trade Association – ATA Archery & Bowhunting Promotional Events including the Safari Club International Convention, BASS ESPN Classic Expo, Hollywood Celebrity Shoot, and the Rocky Mountain Elk Foundation National Convention.
  • ESPN Great Outdoor Games Archery “Eliminator” – Sportsman’s Events was at the table in the very first concept meeting. We went on to design, build, and test the targets. Along with the Archery Trade Association, we developed the layout and rules of the competition and managed the on-site/event competitions for five years.
  • The Bowhunter Challenge – A bowhunting competition, educational, promotional, and marketing program for the “grass roots” bowhunter. Over the past 11 years we have conducted over 200 Bowhunter Challenge events, involving over 90,000 bowhunters from across the country.
  • Pennzoil - Responsible Outdoor Education and the Pennzoil 3-D Challenge Series
  • The Archery Manufacturer’s Organization – Right On Target! An archery promotional and educational program designed for schools.
  • L.L. Bean – Research and development for L.L. Bean’s Archery & Bowhunting Catalogue
  • The Miller Brewing Company - Miller’s "Friends of the Field"
  • General Motors Corporation, Chevy Trucks - Development and management of The Chevy Trucks Pro Staff and The Chevy Trucks Pro Staff "Guide Lines"
  • Archery Shooters Association - Event management and media relations for the ASA Pro/Am Tournament Tour, development of the "Shooter of the Year", design and layout for the ASA Tour Guide magazine
  • The Hunter Education Association - Hunter Ed promotional sponsorships
  • Armour Star Canned Meats - "Partners in the Outdoors" sweepstakes
  • Valvoline - "Roland Martin's Big Bass" Tackle Pack sweepstakes
  • The Nashville Network ("TNN") – Research and development of "TNN Outdoors" and the "Superstars of Fishing" sweepstakes
  • Royal Oak Charcoal - Orlando Wilson's "Big Catch" sweepstakes
  • WTBS "The Super Station" - "Fisherman's Dream" sweepstakes
  • K-Mart - Orlando Wilson's "Fishing and Conservation Tips" program

Over 20 years of radio and television broadcasting, promotions, and marketing experience has enabled Sportsman’s Events to become heavilyinvolved with the production, promotion, and marketing of many of the top outdoor television programs. These programs include:

  • "Bushnell’s Secrets Of The Hunt"with Dave Watson on TNN
  • "Ultimate Outdoors"with Wayne Pearson on ESPN
  • "Fishin' Fever"with Bob Dillow & Terry Polley
  • "Fishin' with Roland Martin on TNN and TBS
  • "The Great American Outdoors"with Ron Shearer on TNN
  • "Fishin' with Orlando Wilson"on TNN and TBS

Many of these programs, such as the Bowhunter Challenge and the Chevy Trucks Pro Staff "Guide Lines" were created from the desires of outdoor enthusiasts – the desire to learn more about their favorite past time.

Examples:

  • The tips and techniques series, "Guide Lines" from the Chevy Trucks Pro Staff, was marketed to outdoor newspaper section editors throughout the U.S. With the help of newspapers from across the country, this program provided grass roots fishing educational information to over 24,000,000 anglers in 1994 and ‘95.
  • The Bowhunter Challenge promotes the sport of bowhunting, and has (to date) provided bowhunting educational information to over 8 million outdoor enthusiasts at outdoor consumer shows and expos across the county.
  • Development of the Archery Manufacturer’s Organization’s "Right On Target" program, promoted the sport of archery to kids in schools all over America during 1997.

Sportsman’s Events has an extensive background in promotional and marketing programs. We've positioned ourselves to work in an arena that represents Outdoor/Wildlife Recreational Activities participants - America's largest consumer group.

Since 1990, Sportsman’s Events has worked with and developed relationships with the top outdoor and sportsmen’s show/expo producers in the country, including:

  • The Ducks Unlimited Great Outdoor Festivals in Memphis, Oshkosh, and Richmond
  • Primedia Events and Petersons Magazine Events
  • Southern Trophy Hunters Association
  • The Indiana Deer & Turkey Expo in Indianapolis
  • The Cincinnati Hunting & Fishing Show
  • The Texas Parks & Wildlife Expo in Austin

Sportsman’s Events promotional programs have been a part of over 400 shows/expos in the past 14 years!

Sportsman’s Events has the experience, the contacts, and the know-how to reach outdoor consumers with exposure opportunities as big as the great outdoors.